After silence, that which comes nearest to expressing the inexpressible is music.

Aldous Huxley

Without music, life would be a mistake.

Friedrich Nietzsche

I call architecture frozen music.

Johann Wolfgang von Goethe

Music, the mosaic of air.

Andrew Marvell

Where words fail, music speaks.

Hans Christian Andersen

  • Special Projects

    We give music consultancy and contents (audio, video) for corporate radios and corporate TV’s available 24/7 via web, web, smartphone or tablet. During the last few years, our creative team selected music and produced videos and multimedia content for Ferrari Store, Kiko Cosmetics, Tommy Hilfiger, Guess, Billionaire, Alias design, Percassi Group; Brand Compilation e progetti speciali per: Vogue France, Citr;oen Pluriel, Diesel Industries, Cadey Bilboa, GQ, Bershka, SCR (Chill out in Paris,
The music from the Fashion Week Special Edition; Baglioni Hotel, Papeete).

    Music Consultancy

    The right music transform an event into the perfect brand activation. We interpret the client’s inputs and then we create exclusive music selections for events and special projects.

    In Store Music | Soundscapes

    We create the right sound atmosphere of the spaces, to add value to forms, architectures and to the people who work there. Rubramusic interprets the needs of its clients (retailers, hotels & SPA’s, clubs & restaurants). We study the brand and suggest the background music that sounds perfect for its universe.

    Yes, definitely

  • Yes, definitely

  • Stay there longer

  • Would you visit again a commercial place where music you like is played?

    Yes, definitely

    No, never

    It’s not relevant

    I don’t know

    Would you leave a commercial place basing your decision on the music is played?

    Yes, definitely


    It’s not relevant

    I don’t know

    When you notice that a music you love is played in a commercial place, you:

    Stay there longer

    Will go back there

    Recommend others to visit that place

    Buy more

  • 29-07-2016

    The perception of music playing in the retail business

    The British licenser PPL has provided figures showing customers’ positive look on in-store music. Music playing in a retail environment can have a number of benefits – from making staff more relax…


    Snowlicious, Snood Kitchen, Rubrasonic

    The coming winter season marks the beginning of the project Snowlicious – a cooperation between Prinoth and Andrea Campi, chef at the Osteria Al Dosso di Aprica (Valtellina). Inspired by the idea of…


    Lefay Resort & SPA Lago di Garda is the winner of the 2015 Condé Nast Johansens Spa Award for Excellence in the Best Destination Spa category.

    Lefay Resort & SPA Lago di Garda is the winner of the 2015 Condé Nast Johansens Spa Award for Excellence in the Best Destination Spa category. Created to reward and celebrate excellence across t…


    Rubrasonic is music designer of musical selections played in all stores KIKO.

    After 600 points of sale in Europe, Kiko aims to achieve the American dream and lands in the USA. The cosmetics chain launched 17 years ago by the family Percassi has inaugurated a new 105 ­square­f…

    Rubrasonic is the music designer and exclusive partner of Lefay Resort & SPA

    Lefay Resort & SPA Lago di Garda has won the prestigious “European Health & Spa Award” in the category “Best Treatment” in Italy. After winning this important award in 2011 and 2013 in…

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