The perception of music playing in the retail business

The perception of music playing in the retail business

by Rubrasonic on 23-11-2016

The British licenser PPL has provided figures showing customers’ positive look on in-store music. Music playing in a retail environment can have a number of benefits – from making staff more relaxed and friendly to customers, to encouraging customers to spend more time and money in the store. The simple act of playing music can be a decisive factor in driving potential customers to choose one store over another. PPL’s statistical survey portal supports this theory by providing very meaningful figures on the customers’ perception of music played in stores. Here’s the resultsof the survey carried out on a sample of 2000 UK consumers: 90% are more likely to recommend a store that plays music. 60% would spend more time in a store that plays music they recognize and like. 61% believe that in-store music increases shop assistants’ productivity. 90% of surveyed customers would choose a store that plays music over one that does not. 77% of people think that music is an important factor in creating the ideal atmosphere in a store. 55% would be more inclined to return to a store that plays quality music they like. (source: scf_italia – ppl_uk)